Essence of Becoming
Client
University of Worcester
Services
Brand Identity & Print
A brand identity and leaflet to represent the Essence of Becoming show at the University of Worcester.
Challenge
Create a visual identity for a nature themed design exhibition called Essence of Becoming.
Goal
Choose colours, fonts and create icons that best reflect the shows personality. Create a leaflet that contains chunks of information about people and their work whilst maintaining a solid grid system.
Solution
Use nature-themed inspiration and experimentation with greens and browns in the visual identity to fit the brief. The leaflet continues these nature themes whilst neatly fitting in the required body text.