D&AD New Blood Awards Entry
Client
On The Rocks
Services
Brand Refresh
OTR Non-Alcoholic Brand Refresh
Challenge
Refresh the On The Rocks cocktails alcoholic branding to fit a new non-alcoholic direction aimed at Gen-Z.
Goal
Create a new identity that has meaning behind it but will also stand out on the shelves.
Solution
Using the strike through the O's to act as a zero, but also that idea of crossing out alcohol. A message to leave alcohol behind and have just as much fun without it.
